ITORO helps its clients maintain their network safe. The company fights against DDoS attacks, offering end-to-end services of active system security. It not only recognizes the potential threats, but also filters, redirects and blocks them, so that network can work properly.
The project goal was to develop a strong brand identity that would establish the company in the market and clearly communicate the offer to the audience.
Finding brand's character
I started from developing a dedicated visual language that would reflect the soul of the brand and its business profile.
The logo design I made is based on two symbols - a shield (protection) and a bull (attack) which represent the dualism of ITORO's services. Later on I developed a composition scheme, color palette, a selection of typography and dedicated illustrations. As a result, the brand gained its own language to communicate with its audience in a simple and consistent way.
An online presence
ITORO’s service hub relies on the online activity, so designing an intuitive website experience was crucial. My first step was creating the content architecture and wireframes (UX), followed by functional prototypes. Next, I prepared a final web design (UI) using the visual language developed in the previous stage. The final design was optimized for RWD and ready for high resolution screens.
The last part of the project was supervision and audit of website production process.