The face of the brand
A company is reflected by its logo. It is the very first thing customers come into contact with and, most often, it determines the way the company is seen. Luxurious and subtle or youthful and approachable – no matter the style is, the whole design should represent the brand’s values and goals. All embraced in the simplest but inapparent form possible.
Each and every logo design I begin with a pen and paper. Proceeded by brainstorming and mind-mapping sessions, there is a series of sketches that represent ideas, values, connections and symbols that are behind each specific brand.