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Editorial Design for Fabryka Form
43 000+ products on 12 pages
Fabryka Form is an interior furniture store offering products from world's top design manufactures since 2005. FF contacted me to design a promotional brochure they needed for the upcoming fairs. The challenge was to present over 43 000 products in a compact 12x12 cm format.
I aimed at creating an attention-getting design that would stand out in an environment full of distractions.
Approach & outcome
To achieve the goal, I developed a content architecture that reflects FF’s main sectors. I selected a set of photos that best represented each of the sectors. In the next step, I composed them into layouts followed by product names and details. An additional feature were ID numbers that allow for quickly finding the products at FF's online store.
The last part was the production process I supervised myself to the very end.
