TV SAT 364 is a media provider based in Poland with an over 25-year-experience in the business. For quite a long time, the brand didn’t pay attention to its image, so it needed some refreshment.
I was asked to design a catalogue that would be distributed widely within the brand’s reach. The goal was to remind recipients about the company's offer as well as to update their visual language to meet new communication purposes.
Finding the brand's character
Starting from the logo design provided by the client, I developed a visual language based on round shapes, bright colors and strong typography. I took care of photography selection, fitting images for brand's each target group. The project was topped up with a dedicated icon set that supported the whole copy content.
The project outcome was a 56-page catalogue with complete offer of TV SAT 364, as well as the brand’s statement, vision and promise included. Also, the company was equipped with the visual language that can be used across all touchpoints.